Advertising

the museums in the survey declared to prefer the traditional press and the Internet to advertise their activities and events, followed by TV and, only in few cases, radio (20%).
Worthy of note is that the percentage of press and radio are exactly reversed.
Since it was possible to check more than one options among the various suggested, it was also possible to understand how many media are used by each museum.

The analysis did not reveal any particular correlation among variables, therefore it was not considered useful to further deepen the description of the phenomenon.