Methodology of analysis and interpretation of web traffic data: the case of APAT website

The research intended to perform a qualitative and quantitative analysis of the statistical data of access to APAT website, in order to identify the main categories of users, the conditions of browsing and the correspondence of the content and services offered to the real and potential needs of the public. Itineraries followed by the connected users, time spent on individual pages, number of page views are just some of the useful information to assess whether the structure of the website invites or discourages visitors to spend their time browsing  the website.

Download the publication