Quaterly bulletin on a research funding
Directive against greenwashing.
Parliament has given its final green light to a directive that will improve product labelling and ban the use of misleading environmental claims.
The directive seeks to protect consumers from misleading marketing practices and help them make better purchasing choices. To achieve this, a number of problematic marketing habits related to greenwashing and the early obsolescence of goods will be added to the EU list of banned commercial practices.
Most importantly, the new rules aim to make product labelling clearer and more trustworthy by banning the use of general environmental claims like “environmentally friendly”, “natural”, biodegradable”, “climate neutral” or “eco” without proof.
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